This past weekend the NPR show
"The Splendid Table" aired an
interview with Lettie Teague, an editor at Wine and Food magazine. The interview was based on her article entitled
"Is Barolo Still Italy's Greatest Wine?" found in the September 2007 issue of Food and Wine magazine. The article addressed one of Italy's most famous wines. Although we dedicate our writing to basic and beginner wine knowledge, I enjoyed the interesting and detailed review on Barolo and how the demand for wine around the world has changed over time and economies (demand for wine around the world). For the common wine drinker like myself, Barolo would not even appear on our immediate list of wines to drink. In many cases this wine is on the high range of price (low 100's to 1000's) and often kept for many years before enjoyed. However this is still a perfect time to reveal the beauty of wine and its long history which is incessantly changing.
Barolo is from the Piemonte region of Italy, part of the North West corner of the county, and Barolo itself is a town and region within Piemonte. The tradition of Barolo was refined over hundreds of years ago by a Frenchman who took the wine to its current famous status of "King of Wines". As the King of Wines, Barolo has enjoyed many years of fame and standing. However the wine consumer of today has developed new respects for wine, many of them considered part of the modernist movement in wine. This divide between modernist and traditional wine making has become self evident in the Barolo producers of Piemonte. This modernist movement of fruity flavors and palatable pleasurable wine has transformed even the most traditional wines like Barolo. In this interview you hear Lettie describe this change as a crusade and battle between traditionalist and modernists.
For new wine drinkers I would recommend listing to her interview and her experience with the changes to wine. As with many other great desired indulgences fashion and trend often take hold of the market. Take a hard look at your style of pleasure with wine. Reach for what is truly yours and reach out to the producers and care takers of your style. As economies and trends push wines in mass markets toward palatable and high consumption trends, new and old wine drinkers around the world will have to prepare accordingly.
Labels: Wine Interview